The ability to see who opens emails you send is not cutting-edge new technology, and is offered by many mailing or newsletter providers. What is new however, is the ability incorporate these events in the Customer Journey or clickstream of your online leads and customers. To support this we provide a pixel purpose-built for email tracking. You will need to add this pixel to your mailings or newsletters.
The LeadBoxer Email Tracking Pixel
Our tracking pixel is a transparent image with a size of 1x1 pixel, (hence the word pixel) that is loaded directly from our servers. By adding additional parameters to the URL of the image we can seamlessly pass data to the LeadBoxer servers.