Users (Leads)

A user represents a uniquely identifiable person or browser.

A User ID is generated automatically

1. the first time a visitor loads a site containing the LeadBoxer tracking pixel. The ID is stored in a first-party cookie and used to recognize returning visitors.
2. each time the Tracking endpoint is requested, a new User ID is generated uneless an id is provided

This endpoint supports rich filtering and parameterisation to tailor the output to your needs.

Sessions

A session captures a single visit or browsing period.

Each session has its own Session ID that can be used to retrieve the underlying events.

Identities & Stitching

LeadBoxer connects anonymous and known activity into unified lead profiles.

How identification starts

Visitors begin anonymous. We capture:

• IP address
• browser session
• referrer
• device info

Stitching logic

LeadBoxer merges sessions when:

• a form is submitted
• an email link is clicked
• a login event is sent
• an identifier (email/userId) is attached

Why stitching matters

Without stitching:

• you get fragmented visits
• leads appear multiple times
• scoring becomes inaccurate

With stitching:

• behavioural history merges
• lead scoring is reliable
• leads qualify faster

Tips

• Pass userId on login
• Use email parameters in newsletters
• Ensure form tracking is enabled