Lead Object

This document describes the structure of the lead (user) object.
It represents a single lead (identified or anonymous), enriched with session data, device and network intelligence, geolocation, scoring, and firmographic company data. It can also contain (first-party) contact data if these are available.

Identification & Object Metadata

Field	Description	Example
`type.name`	Type of entity	`user`
`use_id`	Unique visitor identifier	`1768893018512.909399862`
`site`	Internal site identifier	`6db85ad8574be544ca30e28d3eaa0g01c`
`ttl`	Time-to-live in milliseconds	`31622400000`

Contact data

Field	Description	Example
email	Email address of the Lead	[email protected]
firstName	First name of the contact	Brad
lastName	Last name of the contact	Shaw
role	Job description, role or title	Sales Manager
Custom	You can add your own fields as well	Hair color

Organization Enrichment

Field	Description	Example
`organizationName`	Company name	`RenoFi`
`organizationDomain`	Primary company domain	`renofi.com`
`organizationDomainAliases`	Known domain aliases	`["renofi.com"]`
`organizationDescription`	Full company description	`1 mission - make renovations possible...`
`organizationDescriptionShort`	Short description	`1 mission - make renovations possible`
`organizationIndustryName`	Industry	`Financial Services`
`organizationIndustryGroup`	Industry group	`Financial Services`
`organizationType`	Company type	`private`
`organizationStatus`	Operational status	`OPERATIONAL`
`organizationYearFounded`	Year founded	`2018`
`organizationEmployeeCountRangeName`	Employee range	`51-200`
`organizationEmployeeCountRangeCode`	Employee range code	`D`
`organizationSpecialties`	Business specialties	`Home Renovation Financing, Home Loans`
`organizationSource`	Data source	`GGL_PLC`

Organization Location & Contact

Field	Description	Example
`organizationStreetName`	Street name	`1189 Lancaster Avenue`
`organizationCity`	City	`Berwyn`
`organizationState`	State	`Pennsylvania`
`organizationPostalCode`	Postal code	`19312`
`organizationCountry`	Country	`United States of America`
`organizationCountryCode`	Country code	`US`
`organizationPhone`	Phone number	`+1 855-736-6341`
`organizationEmail`	Primary email	(empty)

Social & External Profiles

Field	Description	Example
`organizationLinkedinUrl`	LinkedIn profile	`linkedin.com/company/renofi`
`organizationFacebookUrl`	Facebook profile	(empty)
`organizationTwitterUrl`	Twitter/X profile	(empty)
`organizationGooglePlacesId`	Google Places identifier	`ChIJVVWpZLwrw4AR4gNXf5rfQeQ`

Social & External Profiles

Field	Description	Example
`organizationLinkedinUrl`	LinkedIn profile	`linkedin.com/company/renofi`
`organizationFacebookUrl`	Facebook profile	(empty)
`organizationTwitterUrl`	Twitter/X profile	(empty)
`organizationGooglePlacesId`	Google Places identifier	`ChIJVVWpZLwrw4AR4gNXf5rfQeQ`

Scoring & Matching

Field	Description	Example
`esScore`	Leadscore	`45`
`total_score`	Internal identification score	`26`

Session & Visit Metrics

Field	Description	Example
`total_number_visits`	Total number of sessions	`1`
`total_pages_viewed`	Total pages viewed	`1`
`total_session_duration`	Total session duration (seconds)	`0`
`last_visit_duration`	Duration of last session	`0`
`first_session_unix_timestamp`	First session timestamp (ms)	`1768893018512`
`last_session_id`	Last session identifier	`1768893018512.909399862`
`last_session_unix_timestamp`	Last session timestamp	`1768893018512`
`previous_session_id`	Previous session identifier	`1768893018512.909399862`
`previous_session_unix_timestamp`	Previous session timestamp	`1768893018512`

Event Timestamps

Field	Description	Example
`event_id`	Unique event identifier	`1768893018512.909399862`
`eventUnixTimestamp`	Event timestamp (ms)	`1768893019762`
`eventEsTimestamp`	Event timestamp used in ES	`1768893019762`
`lastEvent`	Last recorded event timestamp	`1768893019762`
`prettyLastEvent`	Human-readable event age	`4 weeks ago`

Entry & Navigation

Field	Description	Example
`entry_root_url`	Entry page root URL	`https://www.leadboxer.com/blog`
`entry_title`	Entry page title	`Blog - LeadBoxer`
`entry_query`	Entry query string	`source=google`
`last_original_url`	Last visited full URL	`https://www.leadboxer.com/blog/`
`last_referrer`	Referrer URL	`https://google.com`
`last_channel`	Attribution channel	`organic`
`original_channel`		`organic`
`original_referrer`		`https://google.com`
`original_referrer_domain`		`google.com`
`original_utm_source`	First UTM source	`google`
`utm_source`	Last UTM source	`google`

Device & Browser

Field	Description	Example
`last_user_agent`	Raw user agent string	`Mozilla/5.0 (Macintosh...)`
`last_browser`	Browser name	`Chrome`
`last_browser_version`	Browser version	`116.0.0.0`
`last_platform`	Operating system	`Intel Mac OS X 10.15.7`
`last_resolution_width`	Screen width (px)	`1280`
`last_resolution_height`	Screen height (px)	`1024`
`last_colors`	Color depth	`24`
`last_timezone`	Timezone	`America/New_York`

Network & IP Intelligence

Field	Description	Example
`last_ip_number`	IPv4 address	`34.21.127.247`
`ip6`	IPv6 address
`last_inet_aton`	Numeric IP representation	`571834359`
`last_ip_range`	IP range	`34.20.225.0 - 34.28.230.255`
`last_provider`	Network provider	`googleusercontent.com`
`last_isp`	Internet Service Provider	`Google Cloud`

IP Geo Location

Field	Description	Example
`last_country_name`	Country name	`United States`
`last_country_code`	ISO country code	`US`
`last_region_name`	Region / state	`Virginia`
`last_region_code`	Region code	`DC`
`last_city`	City	`Ashburn`
`last_postal_code`	Postal code	`56972`
`last_dma_code`	DMA market code	`511`
`last_latitude`	Latitude	`39.03947`
`last_longitude`	Longitude	`-77.49181`

UI & Linking Helpers

Field	Description	Example
`leadLogoUrl`	Company logo URL	`https://kibana.leadboxer.com/logo/renofi.com.png`
`leadcard_url`	Lead detail page URL	`https://app.leadboxer.com?q=...`
`kanbanBoards`	Linked kanban boards	(empty)
`customEventInfo`	Custom event payload	`{}`

Summary

This object is designed to support:

Visitor identification and session tracking
IP-based company matching
Intent and engagement scoring
Firmographic enrichment
CRM, analytics, and sales workflows