When to use which API

LeadBoxer offers 3 API groups. Each has a specific purpose.

Track API (Event Ingestion)

Use when you want to:

• Track email open events
• send server-side events
• capture manual form submits
• instrument custom behaviour

Best for: insert event data or update user properties

Lookup APIs (Enrichment)

Use when you want to:

• enrich an IP to a company domain
• enrich a domain with firmographics

Best for: enrichment-only or SaaS augmentation.

App API (Reading & Managing Data)

Use when you want to:

• fetch leads or companies
• manage an account programmatically
• manage segments
• export data
• build dashboards on top of LeadBoxer

Best for: internal tools, BI, automations.

Quick decision table