Leads & Accounts

LeadBoxer operates on two core entities: leads (people) and accounts (companies).

Leads (users)

A lead represents a person or identified visitor.
Technically we call these users. (not to be confused with LeadBoxer account users)

A lead record may contain:

• name
• email
• behavioural timeline
• signals and score
• custom fields

Accounts

A company represents the lead’s organisation.

Enriched fields may include:

• company name
• domain
• industry
• employee count
• revenue bracket
• aggregate account activity

Why model both?

• B2B outreach depends on both individual engagement and account relevance.
• Multiple leads can belong to one company.
• Scoring considers both personal activity and company intent.