How the Platform Works

LeadBoxer centralises behavioural data from your website, emails and backend systems, then identifies and enriches that activity to create actionable leads.

1. Data capture

LeadBoxer collects behavioural signals such as:

• website visits and pageviews
• email opens and clicks
• login / custom server-side events
• form submissions

2. Identification

Visitors are identified using:

• IP → Company matching
• Email link tracking
• Form submissions
• Login/userId events

Anonymous visitors automatically merge with known leads once an identifier appears.

3. Enrichment

Profiles are enhanced with:

• firmographic data (industry, size, revenue)
• domain & email intelligence
• your custom properties

4. Qualification

Signals and scoring models prioritise leads based on:

• engagement
• ICP fit
• persona matching
• high-value actions

5. Activation

Qualified leads are:

• shown in the LeadBoard
• grouped in segments
• pushed to CRM
• sent to automation tools
• exported to BI or data lakes

This unified pipeline ensures marketing and sales focus on the most relevant companies and people.