Events

Events are the core behavioural building blocks in LeadBoxer.

What counts as an event?

• Pageviews
• Clicks
• Form submits
• Email opens
• Email clicks
• Logins
• Custom events

Why events matter

Events feed:

• identification
• scoring
• ICP & persona detection
• segments
• workflows

Event structure

Typical event fields include:

• event name
• timestamp
• URL/referrer
• user identifiers (email, userId)
• custom properties

Best practices

• Use descriptive names
• Track high-intent actions (pricing, demos, calculators)
• Pass identifiers where possible

Quality events = quality lead intelligence.